Competitiveness of the food producing enterprises

Varování

Publikace nespadá pod Pedagogickou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.

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MARINIČ Peter

Rok publikování 2015
Druh Článek ve sborníku
Konference EDAMBA 2015: International Scientific Conference fo Doctoral Students and Post-Doctoral Scholars
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Obor Řízení, správa a administrativa
Klíčová slova enterprise competitiveness; customer satisfaction; enterprise quality
Popis The paper discusses the competitiveness of the food producing enterprises assessed through financial performance in conjunction with the level of customer satisfaction. Competitiveness is perceived through the company's performance, ranked by the modified INFA model, which emphasize the role of the owners of the company in evaluating its financial performance. Meeting the needs of customers is examined through a questionnaire survey. Customer satisfaction is thus a marker of quality of the final production of the enterprise. By linking customer satisfaction and financial performance, measured through the concept of INFA model, there is link between the issues of enterprise competitiveness and the quality of the final production. Methodically, article is based on the model under which it is assumed that if the enterprise is able to produce the positive-customer-rate final production, customers are willing to make greater and repeated purchases, thus it positively reflects in the volume of final production sold, or at prices of final products, and hence in the profit. Better corporate results in financial indicators of turnover and profit are then reflected also in better business performance results, respectively in the ability of enterprises to achieve even better results in the evaluation according to modified INFA model. On the base of verification of the abovementioned hypothesis – about relationship between the level of customer satisfaction and business financial performance – it is possible to speak about conclusions about the ability of enterprises managers, respectively its owners, to make decisions supporting the competitiveness of the company itself.
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