Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

Varování

Publikace nespadá pod Pedagogickou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.

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KRAJINA Anida MLADENOVIĆ Dušan

Rok publikování 2015
Druh Článek ve sborníku
Konference The 2nd European Conference on Social Media ECSM 2015
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Obor Řízení, správa a administrativa
Klíčová slova social media marketing campaign web awareness
Popis Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measured in likes, tweets or shares. Somehow, the practice has grown from being present on the world’s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to have set on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to make the set as realistic as possible, for this research, authors have taken their blog as a case study and the platform to run the experiment. Reason being is the information accessibility and the control over the frequencies of updates. The blog M- Factor is the online platform brought up by the authors in order to track and present marketing stories from the Eastern Europe, more precisely the portion of Balkans countries. M-Factor address is: https://emyufactor.wordpress.com/. The blog is connected to Facebook, Twitter, LinkedIn and Google+, which means that when the new post is published, it is widely visible on all four. So far, authors have discovered that there are more visits to blog when the new content is published. There are few or none visits on readers’ initiative. This could serve as an example to newly created companies’ web sites and help them decide about the amount of new information and regularity of updates. Moreover, the bottom point is that it would be hard or even impossible to achieve the positive goodwill without social networks. Looking from a marketing perspective, it eases the work and gives much more opportunities for updated marketing strategies in digital ages.
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