Consumer Satisfaction and Enterprise Performance

Varování

Publikace nespadá pod Pedagogickou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.

Autoři

SUCHÁNEK Petr KRÁLOVÁ Maria

Rok publikování 2015
Druh Článek ve sborníku
Konference European Financial Systems 2015
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Obor Řízení, správa a administrativa
Klíčová slova consumer satisfaction; performance; ratios
Popis The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.
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