Média a komunikace
| Title in English | Media and Communication |
|---|---|
| Authors | |
| Year of publication | 2023 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter focuses on the principles of corporate printing in Bata's Zlín and further developments in the field of local printed media until 2000. It shows the gradual disintegration of the unified corporate image, the search for new communication strategies in the post-1948 era and the final privatisation of local media after 1990. |