Facebook practices of the Czech regional capitals – pilot insights in the character of the communication with citizens

Varování

Publikace nespadá pod Pedagogickou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.

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HRŮZA Filip MAKÝŠOVÁ Lucia

Rok publikování 2019
Druh Článek ve sborníku
Konference Proceedings of the 23rd International Conference: Current Trends in Public Sector Research.
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
www https://munispace.muni.cz/library/catalog/view/1264/3644/1541-1/0#preview
Klíčová slova In-depth analysis; descriptive statistics; regional cities; Facebook
Popis Social media are continuously becoming a new significant tool for public administrations, not only for reaching their communities, but also getting feedbacks, generating discussions or stimulating other forms of civic participation. From this perspective, the introduction and use of social media in public administration have enabled to intensify and expand this two-way relationship between public administration bodies on a particular level of government and the public or relevant stakeholders. Current practice and previous relevant research show public administration entities use social media with diverse intensity, purpose or strategy. This research is gathering current experience and knowledge concerning this specific issue abroad and with focus on the Czech Republic. The sample contains the data of the Facebook posts of the Czech regional capitals and the aim of the paper is to analyze what type of information local governments publish through its Facebook pages and how public is engaged in the communication.
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