Sentiment(ality) as a means of persuasion: On the thin ice of manipulation in Protestant sermons


ADAM Martin

Year of publication 2021
Type Article in Periodical
Magazine / Source Discourse and Interaction
MU Faculty or unit

Faculty of Education

Keywords persuasion; sermons; pathos; sentiment; sentimentality; manipulation
Description Religious discourse represents an area of human communication in which persuasion plays a vital role; religious texts seem to be essentially related to the ultimate objective of religion: to create, mediate and legitimise ideology in order to persuade the reader of the veracity of the religious doctrine (Fairclough 1989, Cotterell & Turner 1989: 26-33, van Dijk 1998: 317). The paper seeks to investigate the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. The analysis focuses on the rhetorical role of pathos, which is purposefully evoked by the preacher via wilful employment of affect and emotions. Attention is also be paid to the blurred borderline between the intentional use of sentiment and sentimentality, and manipulation.

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