Volume 5/2013/2


Barbara Jędrychowska, Anna Olchówka
Reception of Czechoslovakian Cartoons in the Polish Contemporary Educational Sphere.

Czechoslovakian animated movie after many years of having been broadcasted solely on TV, became interactive. Despite passage of time since its broadcasting, it is still easily found and watched in Poland not only online (where the old-time cartoons are easily available), but also published on CD’s or cassettes. It is also a subject of analysis in academic and popular publications. Moreover, they are the theme of art and literary competitions organized by kindergartens, schools, libraries and cultural institutions. They even have their own permanent exhibitions, where requisites related to them are presented. The images of their main characters become a fashionable gadgets presented on the key chains, cutlery, children bedclothes, school accessories, toys etc. They also function in the social and media sphere as advertisements or occasional memes. It was particularly visible during the Euro 2012 tournament, when the internet sphere made the Czechoslovakian cartoons one of the leading theme of the Poland-Czech match. The main feature of this occasional memes was to present the other side by the way of symbols, i.e. recognized and liked characters from Polish and Czechoslovakian cartoons.

Key words: Czechoslovakian TV cartoon; Polish contemporary educational sphere.

doi:10.2478/cphpj-2013-0013

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Article 05